Your #Social Media Profile in the recruiting process

Social Media is playing a larger role in the recruiting process.

Social Media has become the number one tool in scouting new personnel according to the Jobvite Recruiter Nation Survey 2015.  For young hospitality professionals entering the workplace, this is a daunting thought.

Utilising modern communication and networking tools could be the downfall to landing that dream job.  Recruiters are spending more time online scouting suitable candidates for the workplace; and your innocent selfie could cost you that interview before you’ve even dazzled the HR team with your research and smile.

Before you negatively impact your career and cause a misguided opinion of yourself, take note of the following tips:


Here are some guidelines to keep you on track to developing a professional and tasteful Social Media profile:


Keep it uniform.

If you have more than one social media profile, ensure the information is current and consistent on all of them.  Spending some time in tweaking the profiles to reflect your professional life will go a long way and make you stand out of the crowd.


Keep it respectful.

Keep a “low profile” on matters of religious, politics and general contentious issues.  Refrain from forwarding and commenting on emotionally-fueled matters as this might reflect your opinion at the time, but might prove different in 24 hours.


Keep it professional.

Posts about your professional environment and development should be neutral and tasteful.  This form of a “professional portfolio”  Never bad-mouth an employer, colleague or training establishment.  If you wouldn’t put it in a billboard next to the N1, then don’t post it on your Social Media profile.


Keep it authentic.

Taking credit for someone else’s work is never acceptable – not even on the myriad of Social Media platforms.  Posts pictures of your own work and give credit to people who assisted in your professional development (i.e. mentors, supervisors, managers and lecturers).  Consider your posts and work as a visual CV of your accomplishments and abilities; unless the posts serve as inspiration than quote the source and give credit where credit is due.


Keep it relevant.

Social Media platforms exist for difference reasons; use them accordingly.  Linkedin is a platform for professionals and recruiters to share industry-related articles and postings.  Whereas Facebook, Instagram and Pinterest is used as an informal method of sharing photos, videos and socially-driven posts.



1. Emma Sadleir: “Don’t Film Yourself Having Sex…And Other Legal Advice For The Age of Social Media”.

Emma is the co-author of “Don’t Film Yourself Having Sex… And Other Legal Advice For The Age of Social Media”, published by Penguin Random House in September 2014. The book was described by Professor Jonathan Jansen as “the most important textbook” a university student will buy. Emma is also the co-author of the social media section of the legal textbook, “Communications Law”, published by Lexis Nexus in January 2015. 

2. Survey: 92% of Recruiters Use Social Media to Find High-Quality Candidates by Kimberlee Morrison (September 22, 2015) 

3. Welcome to the 2015 Recruiter Nation, Formerly Known as the Social Recruiting Survey by Matt Singer (September 22, 2015)




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